Roll by ADP Review 2026: $39 + $5 Pricing, Chat Payroll, Pros and Cons

Roll is ADP's answer to the app-first payroll startups: one plan, one published price and a chat window instead of menus. The published price is the reason to look at it, because ADP's flagship small-business product, RUN, sells four packages and prints no price for any of them.

That makes Roll the ADP payroll product a small business can budget to the dollar before it talks to sales, which matters when the alternative is a quote that arrives after a demo.

Toolradar data: of the 76 payroll tools compared on Toolradar, the software directory we run, only 16% offer a free plan, and ADP is listed as an alternative to 14 of them, as of October 2026.

Roll by ADP is a US payroll app sold as a single plan. It runs full-service payroll: it calculates pay, withholds taxes, and files and remits federal, state and local payroll taxes, including W-2s and 1099-NEC forms.

It pays W-2 employees and 1099 contractors in all 50 states, including people who live and work in different states.

You run it by chatting. Typing "Run payroll", "Hire employee" or "Give Brenda a raise" starts a guided flow, and a generative AI assistant answers payroll and business questions inside the same window. The app works on a phone, and a QR scan opens the same account on a desktop.

Setup starts in the app: you add company details, choose a pay schedule and invite workers, who get their own version of the app for pay stubs and tax forms. Pay runs are unlimited, so an off-cycle bonus or a final paycheck costs nothing extra.

Workers on fixed hours or salary can be paid automatically, with payroll submitted on schedule unless you change it. Hours come from Roll's own punch clock or timesheets, or you enter them by hand. Direct deposit lands within about 24 hours for payroll submitted by the deadline, and same-day deposit is available for a per-transaction fee.

Billing is monthly and taken by direct debit. You pay the per-person fee only for people actually paid in that month, so a seasonal worker costs nothing in a month without a paycheck.

Roll's prices were read on October 28, 2026 on Roll's pricing page, its trial terms and its FAQ.

The alternatives come from OnPay pricing, Square Payroll pricing, Zoho Payroll pricing, QuickBooks payroll pricing and the RUN Powered by ADP page. Every total is our arithmetic on a published base fee and a published per-person fee.

Roll costs $64 a month for 5 people, $89 for 10 and $164 for 25. A year at 5 people comes to $768 and at 25 people to $1,968. With the three free months, the first year drops to nine paid months: $576 at 5 people and $1,476 at 25.

At 25 people paid monthly with no commitment, Roll is the lowest list price here: Square Payroll full-service comes to $185, Zoho Payroll Standard billed monthly to $189 and OnPay to $199. At 5 people Roll and Square are a dollar apart.

Zoho's yearly billing undercuts Roll at both sizes, but Zoho Standard covers payroll in a single state, and multi-state pay is on its Professional plan.

QuickBooks Workforce Payroll with Simple Start lists $88 a month plus $6.50 per employee after a 3-month half-price offer, and it bundles QuickBooks accounting. ADP RUN prints no price for any of its four packages, so the comparison with Roll needs a quote; ADP advertises up to 6 months of free RUN payroll for new clients.

The wider price picture is in how much payroll costs a small business.

Roll fits an owner-run business with up to a few dozen people who wants payroll done from a phone. A 10-person contractor crew or a small shop with staff in two states is the clearest yes: multi-state pay, time tracking and 24/7 chat support come in the one plan at $89 a month at that size.

It also fits a business with seasonal or occasional workers, because the per-person fee applies only to people paid that month. A landscaping company that pays 20 people in summer and 4 in winter pays for each month's actual headcount.

Skip it if you need HR or benefits from one vendor. Roll's feature list names no PTO tracking, health insurance or workers' comp. OnPay sells HR and benefits on top of payroll, and ADP's own RUN packages add HR at quoted prices.

The payroll software for small business ranking covers services with deeper HR.

A business that prefers a desktop dashboard, or whose accountant runs payroll for it, may find the chat model slower than a form. The cheaper ADP alternatives list and the cheapest payroll software roundup show conventional options at similar prices.